Artificial Intelligence in Business

Course Title: Artificial Intelligence in Business

Course Code: BA-AI301

Department: Business Administration

Course Description:

This course examines the application of artificial intelligence in transforming business operations and strategies. Students will explore how AI technologies can enhance decision-making, customer engagement, and operational efficiency across various industries.

Learning Outcomes:

• Understand AI concepts and tools applied in business contexts.
• Analyze the impact of AI on business models and operations.
• Develop AI-driven strategies for enhancing customer experiences.
• Evaluate ethical and regulatory considerations in business AI applications.

Prerequisites:

• Introduction to Business (BA-Intro101)
• Basic understanding of AI concepts (CS-AI101)

Course Outline:

1. Introduction to AI in Business: Overview and Opportunities
2. AI for Decision-Making: Predictive Analytics and Insights
3. Customer Engagement: Personalization and Automation
4. Operational Efficiency: Supply Chain and Process Optimization
5. AI in Marketing: Targeting and Consumer Behavior Analysis
6. Ethics and Regulation: Navigating Legal Challenges
7. Case Studies: Successful AI Implementations in Business

Assessment Methods:

• Assignments and Case Studies: 40%
• Midterm Exam: 20%
• Final Project: 30%
• Participation: 10%

Schedule:

• Lectures: Mondays and Wednesdays, 1:00 PM – 2:30 PM
• Workshops: Fridays, 3:00 PM – 5:00 PM

Contact Information:

For inquiries, please contact the Business Administration Department at [email protected] .

Resources:

• Recommended Textbook: “Artificial Intelligence in Business: A Roadmap” by Jane Smith
• Industry reports and additional readings will be provided on the course portal.

Note: This course is designed for business students and professionals looking to leverage AI to create competitive advantages and drive innovation within their organizations.